Marketing and digital commerce

Twinny turns every marketing contact into a conversation that sells: replies from the ad, qualifies, recovers carts, handles orders and after-sales on WhatsApp, voice, email and web, connected to your store, your CRM and your logistics.

The challenge for ecommerce and marketing teams in 2026

Campaigns generate conversations around the clock and the per-message cost on channels such as WhatsApp keeps rising. Every lead not answered within minutes goes cold, and every "where is my order?" enquiry consumes time from a team that should be selling.

Information is also scattered: the store, the CRM, the shipping system, email and social media do not share context, so the customer repeats their story on every channel.

THE SOLUTION

A digital worker that sells and serves with full context

Twinny receives the contact from click-to-WhatsApp ads, web or a call, qualifies and recommends with your catalogue, recovers carts and quotes, and handles orders, exchanges and returns in your store and logistics. When it makes sense, it continues in an owned web experience to compare, pay or book, reducing channel cost.

Acquisition from the ad

Replies within seconds to the campaign lead, qualifies and registers in the CRM with channel attribution.

Recommendation and recovery

Recommends with your catalogue and real stock, rescues stalled carts and quotes with the right message or call.

Orders and after-sales

Order status, exchanges, returns and incidents resolved in the store and the shipping system, without going through the team.

Less WhatsApp, more control

Uses WhatsApp as entry and notification and continues in owned web experiences that convert better and cost less.

TYPICAL FLOW

How a digital worker operates in an ecommerce

A concrete case: a customer arrives from an Instagram ad asking about a size. The digital worker takes her through to the order and after-sales with no human intervention.

  1. Captures the context

    Identifies the campaign and the product, checks stock and sizes in the store and replies within seconds.

  2. Recommends and resolves doubts

    Proposes alternatives from your catalogue, explains shipping and returns and applies the active promotion.

  3. Converts

    Generates the payment link or the web experience with the cart prepared and confirms the order in the store.

  4. Follows the after-sales

    Notifies the shipment, handles a size exchange in the logistics system and asks for a review; escalates to a person on complaints.

PILOT TARGETS

What we measure in marketing and digital commerce.

<30 s
Reply to the campaign lead

From the ad, on the channel the customer chooses.

24/7
Sales and after-sales

With real stock, orders and shipments, not generic replies.

1 context
Every channel

WhatsApp, voice, email, web and social on the same customer identity.

* Reference targets we set in the pilot; real results, with metrics, at /en/cases.

FREQUENTLY ASKED

What we get asked most in ecommerce and marketing.

Which ecommerce platforms does it integrate with?

Shopify, WooCommerce, PrestaShop, Magento and custom stores via API or MCP; CRMs such as HubSpot, Salesforce or Dynamics; and shipping and payment systems.

Does it reduce WhatsApp cost?

Yes: from 1 October 2026 Meta charges service messages per unit. Twinny uses WhatsApp as an entry point and continues the interactions that allow it in voice or in owned web experiences.

Can it handle returns and exchanges?

Yes, within your rules: looks up the order, applies the policy, generates the label or voucher and registers the change; exceptions go to a person.

How is it measured?

Response, conversion per stage, recovered carts, cost per interaction and attribution by campaign and channel, visible in your analytics.

Orchestrate every channel
from one intelligent
layer.

In 30 minutes we'll show you how Twinny connects to your operation and starts delivering results from week 1.