Analytics and optimization

Real-time dashboards, intelligent A/B testing, predictive ROAS and a dedicated quality evaluator for the AI agent. Full attribution from ad spend to closing.

Twinny analytics dashboard with conversation metrics, AI-handled contacts and cost saved.

Measure AI vs. human, hours saved, cost and resolution rate in real time.

KEY CAPABILITIES

What this module delivers.

Real-time dashboards

Conversion metrics by channel, campaign, agent and rep. Attribution of every conversion to its source.

AI agent evaluator

Conversational quality measured by a dedicated layer. Every reply is auditable.

Intelligent A/B testing

Variants of copy, flow or offer tested with dynamic traffic allocation.

Predictive ROAS

Return estimate before closing the campaign, based on conversational closing signals.

EVERYTHING INCLUDED

Everything included, no promises.

Dashboards and metrics

  • Conversational performance dashboard
  • Conversion metrics by channel
  • Conversion metrics by campaign
  • Performance metrics by agent or rep
  • Conversational flow insights
  • Metrics by industry and vertical

ROI and attribution

  • Attribution from the first ad impression to closing
  • Per-campaign predictive ROAS
  • Real-time ROI analysis
  • Loss-reason analysis
  • Post-click conversation analysis

A/B and optimization

  • Intelligent A/B testing with dynamic allocation
  • Automatic flow optimization
  • Winning-variant detection before end of test
  • Improvement recommendations based on real signals

AI agent quality

  • Dedicated AI agent evaluator
  • Agent reply review panel
  • Agent reply categorization
  • Detection of replies escalated to humans
  • Conversational quality evaluation
  • Automatic classification of escalated conversations

Per-channel quality

  • Call metrics (answered, missed, transferred, resolved, converted)
  • Email metrics (received, replied, pending, resolved)
  • First-response and resolution times
  • Email reply quality evaluation
  • Call-reason analysis

TYPICAL USE CASES BY INDUSTRY

How it lands in each industry.

  1. Education

    Enrolment-period dashboard with conversion by campaign, cost per qualified candidate and 30-day signed-enrolment prediction.

  2. Healthcare

    No-show metrics by specialist, average rescheduling time and new-patient attribution by source.

  3. Industrial

    Average SCADA alarm response time, prevented unplanned downtime and ROI per automated supplier.

  4. Professional services

    Qualified-lead to opened-case conversion, billable hours recovered per partner and most-frequent loss reasons.

FREQUENTLY ASKED

What we get asked most about this module.

Does it connect to our corporate BI?

Yes. Export to Snowflake, BigQuery, Redshift and connectors for Looker, Power BI, Tableau. Webhook for custom systems also.

How long until useful data?

First data lands immediately. Predictive models (ROAS, LTV) gain precision after 4-6 weeks of volume.

How is AI agent quality evaluated?

Via a dedicated evaluation layer that measures clarity, completeness, goal alignment and customer satisfaction. Every reply is categorized.

Is analytics data segregated by tenant?

Yes. Each customer has its own isolated analytics space. No cross-customer benchmarks without explicit consent.

Orchestrate every channel
from one intelligent
layer.

In 30 minutes we'll show you how Twinny connects to your operation and starts delivering results from week 1.