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Marketing and audiences

Generates complete campaigns (keywords, copy, creatives) and syncs them with Google and Meta Ads. Audiences built from conversations, one-click retargeting and predictive ROAS.

KEY CAPABILITIES

What this module delivers.

Automatic campaign generation

Keywords, copy, creatives, audiences and locations defined by AI based on the business objective.

Audiences from conversations

Any conversational segment becomes an actionable audience on Google and Meta Ads.

One-click retargeting

Immediate activation of campaigns on Twinny-built audiences, segmented by intent and incomplete conversation.

Predictive ROAS

Return estimate before closing the campaign, based on conversational closing signals.

EVERYTHING INCLUDED

Everything included, no promises.

Campaign generation

  • Lead-capture ad campaign generation
  • Campaigns oriented to open conversations
  • Smart media plan
  • Advertising objectives and budget definition
  • Linking with existing Google and Meta Ads campaigns

Automatic creative generation

  • Automatic Google Ads keyword generation
  • Automatic exclusion generation
  • Automatic ad copy generation
  • Automatic ad image generation
  • Automatic audience and location definition
  • Creatives adapted per channel (Search, Display, Meta, TikTok, YouTube)

Audiences and segmentation

  • Audience creation from conversations
  • Dynamic lead scoring
  • Advanced conversation-based segmentation
  • Predictive customer segmentation
  • Sync with Google Ads and Meta Ads
  • Automatic Custom and Lookalike Audiences

Retargeting and recovery

  • One-click retargeting
  • Retargeting by intent, abandonment, interest or incomplete conversation
  • Personalized campaign activation by preferred channel
  • Personalized cart-recovery
  • Cold-lead reactivation with natural tone
  • Max-budget definition for recommendation campaigns

Attribution and optimization

  • Tracking from ad spend to conversation and conversion
  • Per-campaign predictive ROAS
  • Campaign optimization with conversational intelligence
  • Automatic selection of customers to contact based on catalog, promotions, seasonality or conversion probability

TYPICAL USE CASES BY INDUSTRY

How it lands in each industry.

  1. Education

    Generates campaign for a master in February: academic-area keywords, creatives with campus photo, lookalike audience of alumni. Predictive ROAS in 14 days.

  2. Healthcare

    Retargeting patients who abandoned the appointment form. Personalized WhatsApp message offering an available slot.

  3. Industrial

    Audience of B2B customers that showed interest in a product line but did not buy. Targeted LinkedIn Ads campaign with technical material.

  4. Professional services

    Lookalike from existing high-value customers. Creatives adapted for LinkedIn and Search.

FREQUENTLY ASKED

What we get asked most about this module.

Which ad platforms does it connect to?

Google Ads, Meta Ads (Facebook + Instagram), TikTok Ads, YouTube Ads. Plus LinkedIn Ads via API.

Who approves generated copy before launch?

Configurable. By default, new creatives require marketing approval before activation.

How is GDPR respected in audiences?

Audiences are built with conversational data and explicit consent. Full compliance with Meta's and Google's data privacy policies.

Does it replace our agency?

Depends on your model. Twinny can operate standalone or as an intelligence layer feeding your agency with audiences and creatives.

Orchestrate every channel
from one intelligent
layer.

In 30 minutes we'll show you how Twinny connects to your operation and starts delivering results from week 1.

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